Likes: Atomic has been a ski industry leader for decades. They have completely dominated ski racing for the last 20 years and this is what has made them a household name is the skiing world. Most of the dominant racers of recent like Hermann Maier and Bode Miller hit the big time first on Atomic. The solid construction and racing heritage has made Atomic famous for stiff skis but recently they are branching out. The new Nomad series and skis like the new Snoop Daddy are very popular among the non racing crowd.

Likes: A lot of people snub their nose at Atomic and they shouldn't. I think its a pre-judged brand because they started with skis, and there's nothing wrong with that! Hell they already have a leg up. Atomic is also an umbrella corporation (meaning they own many different companies) this allows them to combine their technology in new ways. I've ridden 3 of their boards, and thoroughly enjoyed all of them. the Hatchet and the Alibi were my favourites. Their boards are actually of very good quality, very solid, durable, fast, and fun. Atomic is the broccoli on little kids plates - give it a chance and you just might like it.

Dislikes: Spinach