Likes: As a ski brand, Roxy has come a long way in a short time. They made a start with teenager oriented skis just four short years ago. While those models are still there, Roxy has gotten more serious about the mothers and big sisters. With high end performance skis geared toward all mountain and park and pipe use, Roxy has gotten rave reviews from hard core sources like "Freeskier" magazine for example. This performance image is further driven by one of the top women's freeride/freestyle teams including high profile athletes such as Sarah Burke and Jess Cummings. The high end all mountain models like the 'Helter Skelter', 'Shazam', and 'Broomstick' are top notch and the all mountain carver the 'Joyrider' was "Ski Of The Year" last year.

Likes: Roxy definitely is at the top of the heap when it comes to cute classy and girly snowboarding and skiing apparel. They come out with fun, colorful designs that show true originality. I also really love their MTX snowboards. They're cute and get the job done for me on the mountain!

Likes: Roxy knows how to give a girl what she wants! Roxy is all about making quality gear by women, for women. They always have great feminine graphics on their boards, cute prints and colorways for their clothing and all of the tech to go right along with it. Headed up by Mervin, Roxy has some of the most innovative tech as well, making them a very sought after brand. After riding the Envi at Alpine Meadows last season, I can clearly see why too. The Envi is a super fun women's specific all mountain freestyle board that seems to hold its own no matter what sort of beating you give to it. If the Envi is any sort of insight into the rest of their line-up, I'd be very interested to check more out at up-coming demos.

Likes: I think Roxy's outerwear is chic and classy. They make Girls Jackets and Pants with cute little details without being too girly! I enjoy their lightweight jackets that allow me to ride freely and look good doing it. I dig it.